The Bold Type is inspired by the life of "Cosmopolitan" editor in chief, Joanna Coles. The show is a glimpse into the outrageous lives and loves of those responsible for a global women's magazine. Their struggles are about finding your identity, managing friendships and getting your heart broken, all while wearing the perfect jeans to flatter any body type.
The erasure of any kind of nurturing or compassionate femininity is a very real thing in the business world for women who want to climb the ladder, and it's something that's seeped its way onto TV. The purpose of female characters like this is two-fold: one, a harpy woman creates a funny and yet challenging obstacle for our compassionate and girlish main character to overcome; two, it reinforces the idea that for a woman to succeed in a man's world, she must become cold, calculating and heartless.
Watson says that this mentality is something that older generations of working women recognize as normal behavior, which is exactly the kind of mold she wanted to break with The Bold Type.
This depiction of a powerful, beautiful and well-balanced woman is where The Bold Type really thrives. By creating these supportive female dynamics in the workplace that feel instantly intimate, we get to see women who have personal lives in the office, and outside of it, too.
It’s part journalism drama, part Sex and the City–style female-bonding comedy with sex and romance; it’s equally interested in being both things at once, to the best of its ability, and damned if it doesn’t pull it off more often than you’d think.